Bahasa Persuasif Pedagang di Pasar


  • Dessy Saputry Universitas Muhammadiyah Pringsewu Lampung


traders, markets, persuasive language


Language is a very important thing and cannot be separated from human life in daily interactions. Language is used in social activities such as when communicating at home, at school, on the road, and in the market. As for the method used in this study is a qualitative descriptive research method through analysis, while the population in this study is 102 traders with sampling techniques in the form of cluster random sampling, and 20% sample is taken with a total of 20 traders or dialogue during the sale and purchase transaction. Data collection techniques in this study used three techniques, namely listening techniques, record techniques, and note-taking techniques. Based on the analysis of the use of the persuasive language of traders to buyers in buying and selling transactions in Talang Padang Market, there are 15 traders who use a complete persuasive structure, five traders whose persuasive structures are incomplete, 16 traders who do not use the persuasive language rules completely, and four traders who completely use complete linguistic rules.