RIZKA, Arrum; SUTRISNO; RR. HAWIK ERVINA I. The Influence Of Brand Image And Brand Awareness On The Decision To Purchase Iphone Products With Purchase Interest As An Intervening Variable: BRAND IMAGE AND BRAND AWARENESS ON THE DECISION TO PURCHASE IPHONE PRODUCTS WITH PURCHASE INTEREST AS AN INTERVENING VARIABLE. INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS, [S. l.], v. 1, n. 1, 2025. Disponível em: https://conference.upgris.ac.id/index.php/EconBiz/article/view/6405. Acesso em: 6 dec. 2025.