Rizka, Arrum, Sutrisno, and Rr. Hawik Ervina I. 2025. “The Influence Of Brand Image And Brand Awareness On The Decision To Purchase Iphone Products With Purchase Interest As An Intervening Variable: BRAND IMAGE AND BRAND AWARENESS ON THE DECISION TO PURCHASE IPHONE PRODUCTS WITH PURCHASE INTEREST AS AN INTERVENING VARIABLE”. INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS 1 (1). https://conference.upgris.ac.id/index.php/EconBiz/article/view/6405.