“The Effect of Product Innovation and Store Atmosphere on The Purchase Decision of Fore Coffee Gayamsari Products in Semarang City with Buying Interest as An Intervening Variable ” (2026) INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS, 2(1). Available at: https://conference.upgris.ac.id/index.php/EconBiz/article/view/7623 (Accessed: 26 July 2026).