Rizka, Arrum, et al. “The Influence Of Brand Image And Brand Awareness On The Decision To Purchase Iphone Products With Purchase Interest As An Intervening Variable: BRAND IMAGE AND BRAND AWARENESS ON THE DECISION TO PURCHASE IPHONE PRODUCTS WITH PURCHASE INTEREST AS AN INTERVENING VARIABLE”. INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS, vol. 1, no. 1, July 2025, https://conference.upgris.ac.id/index.php/EconBiz/article/view/6405.