INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS
type: channel
description: The program committee of the 2nd International Conference on Economics and Business (Icon-Ecobiz) invites authors to submit their full papers for presentation at the 2nd Icon-Ecobiz and get the chance to win the Best Paper Award.
language: en
publication name: INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS
items: Structured Decision Support for Indonesia’s Islamic P2P Platform Prioritization Using VIKOR
items: The Role of Growth-Oriented Challenge Acceptance in Enhancing Organizational Performance of State-Owned Banks in Central Java
items: Digital Implementation Green Economy Toward Micro, Small, and Medium Enterprise Sustainability in Semarang City
items: Digital Transformation in the Innovation Process: Implications for the Growth of Startups and MSMEs in the Digital Economy Era
items: The Training Needs Analysis (TNA) as a Strategy for Competency Development and Employee Performance Improvement
items: The Influence of algorithms and Monetization Features on Revenue Structure in the Global Creator Economy
items: The Impact of Human Resources and Social Capital on the Economic Inclusivity of MSMEs with Disabilities in Purworejo Regency
items: Immersive Tourism: Implementation Augmented Reality to Increase Tourist Confidence in Booking Tourist Destinations
items: Digital Content Monetization In The Platform-Based Creative Economy In Semarang
items: The Effect of Return on Assets and Capital Adequacy Ratio on Changes in Stock Prices
items: The Effect of PSAK 71 Implementation on the Quality of Financial Reporting in Banking Companies in Indonesia
items: Technology and Digitalization of Audit: Artificial Intelligence and Machine Learning in Audit
items: Public Satisfaction Index Survey on Purworejo Police Traffic Unit Services: Case Study of Driving License Making
items: The Development of Culinary Msmes in Kapanewon Banguntapan, Bantul
items: Blockchain and NFTs: Transforming Traditional Value Chains in the Global Creative Economy
items: Cybersecurity Vulnerabilities in Digital Business: Challenges, and Novel Directions for Resilience
items: Digital Transformation and Environmental Sustainability: The Journey of Batik and Ecoprint Entrepreneurs Facing Global Creative Industry Challenges
items: Economic Feasibility Study of Green Business Development on Post-Mining Land: Case Study of PT Bukit Asam Tbk
items: Effectiveness Of Accounting Information System In Cash Billing And Receipts At Perumda Drinking Air Tirta Perwitasari In 2023
items: The Influence of Affiliate Marketing, Live Streaming, Flash Sales, and Online Customer Reviews on Purchasing Decisions on TikTok Shop
items: The Influence of Capital Structure, Company Size, Profitability, and Investment Opportunity Set on Earnings Quality
items: Decision Innovation and Creativity of Office Administration Students in Developing Digital Business within Politeknik Pajajaran ICB Bandung
items: Implementation Simple Device for Smart Home to Control Reduced Electricity Waste by Mobile
items: Decision Tree Algorithms Comparison to Identify Key Factors in Gojek Customer Satisfaction
items: ESG Performance: A Hybrid Systematic Literature Review and Bibliometric Analysis
items: Transformation of Learning in the Digital Era: Opportunities and Challenges of Social Media in the Merdeka Curriculum for Management Students
items: Employee Development Strategy Innovation Towards a Sustainable Organization: A Systematic Review Using Bibliometric Methods
items: Empowering Performance through Digital Capabilities
items: https://conference.upgris.ac.id/index.php/EconBiz/article/view/7725

Structured Decision Support for Indonesia’s Islamic P2P Platform Prioritization Using VIKOR
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description: This study employs the VIKOR method to conduct a comprehensive assessment of Sharia-compliant financial technology entities within Indonesia’s peer-to-peer (P2P) lending ecosystem. Through the integration of multiple evaluation dimensions weighted using the Rank Sum Weighting approach, this method enables a balanced appraisal that reflects both quantitative performance and qualitative perceptions derived from structured user evaluations. VIKOR facilitates a compromise-oriented ranking process by measuring the relative closeness of each alternative to an ideal solution, effectively addressing trade-offs among conflicting criteria. The findings highlight the method’s capability to produce a systematic, transparent, and Sharia-aligned decision framework. Beyond its empirical contribution, the study demonstrates the practical applicability of multi-criteria decision-making techniques for ethical investment assessment and strengthens the anal
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creator: I'tishom Al Khoiry
creator: Ika Menarianti
creator: Noventia Karina Putri
creator: Muhammad Azriel Jazeera
creator: Meisya Danung Artha
creator: Putri Kusumawati
rights: Copyright (c) 2026 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Role of Growth-Oriented Challenge Acceptance in Enhancing Organizational Performance of State-Owned Banks in Central Java
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description: Organizational performance in state-owned banks increasingly depends on employees’ ability to adapt to dynamic work environments and accept challenging tasks proactively. Traditional development approaches often overlook this critical mechanism. This study develops a conceptual model of Growth-Oriented Challenge Acceptance (GOCA) as a mediating mechanism linking Adhocracy Culture and Goal Commitment to Organizational Performance. Data were collected through an online questionnaire from employees of four state-owned banks in Central Java (BNI, Mandiri, BRI, and BTN) and analyzed using SEM-AMOS. The results show that Adhocracy Culture and Goal Commitment significantly influence GOCA. Furthermore, Adhocracy Culture, Goal Commitment, and GOCA significantly affect organizational performance, with GOCA having the strongest impact. GOCA also mediates the effects of Adhocracy Culture and Goal Commitment on performance. The model explains 57.2% of the variance in GOCA and 87.9% of the variance in organizational performance. This study extends Goal Setting Theory and provides practical insights for performance enhancement
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creator: Noor Azis
creator: Mirwan Surya Perdhana
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15
starting page: 5
ending page: 5

Digital Implementation Green Economy Toward Micro, Small, and Medium Enterprise Sustainability in Semarang City
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description: The role of Micro, Small, and Medium Enterprise was very important for country’s economic development. Micro, Small, and Medium Enterprise contributed Indonesia Gross Domestic Product approximately 30% and became a solution eradicate poverty. Decreasing phenomena of Micro, Small, and Medium Enterprise data element percentage from 2019 until 2020 indicated that there was not ever significant increasing about green economy implementation on Micro, Small, and Medium Enterprise. Micro, Small, and Medium Enterprise empowerment which adopted green economy principal became highlight in sustainable economic development. Green economy implementation for Micro, Small, and Medium Enterprise such as product packaging, raw material usage, and technology. Problem statement in this research is stated by problem questions: (1) How is the impact of product packaging, raw material usage, and technology simultaneously toward sustainability Micro, Small, and Medium Enterprise in Semarang city? (2) How is the impact of product packaging partially toward sustainability Micro, Small, and Medium Enterprise in Semarang city? (3) How is the impact of raw material usage partially toward sustainability Micro, Small, and Medium Enterprise in Semarang city? (4) How is the impact of technology partially toward sustainability Micro, Small, and Medium Enterprise in Semarang city? Research purposes: (1) Knowing the impact of product packaging, raw material usage, and technology simultaneously toward sustainability Micro, Small, and Medium Enterprise in Semarang city. (2) Knowing the impact of product packaging partially toward sustainability Micro, Small, and Medium Enterprise in Semarang city. (3) Knowing the impact of raw material usage partially toward sustainability Micro, Small, and Medium Enterprise in Semarang city. (4) Knowing the impact of technology partially toward sustainability Micro, Small, and Medium Enterprise in Semarang city. This research is belong to quantitative research and usi…
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creator: Yolanda Ardestya Linanjung
creator: Cahyani Tunggal Sari
creator: Siti Khayatun
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15
starting page: 6
ending page: 6

Digital Transformation in the Innovation Process: Implications for the Growth of Startups and MSMEs in the Digital Economy Era
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description: Digital transformation has revolutionized the innovation process in organizations, particularly in startups and MSME, which are the backbone of Indonesia's economy. The integration of technologies such as cloud computing, artificial intelligence, and digital platforms opens up enormous opportunities to create new adaptive products and business models, accelerate responses to market needs, and improve operational efficiency. This study aims to examine how digital transformation affects the innovation process and its implications for the growth of startups and MSMEs in the rapidly changing digital economy. Using a descriptive qualitative method, the study identifies the drivers and barriers to the adoption of digital transformation in innovation in both business segments. The results show that digitalization drives business growth through more responsive and scalable innovation, despite significant challenges related to digital literacy, infrastructure, and policy support. This study provides strategic recommendations to strengthen the digital innovation ecosystem in the startup and SME sectors.
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creator: Riffka Fauzany
creator: Fadil Habiburahman
creator: Nita Rustanti
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Training Needs Analysis (TNA) as a Strategy for Competency Development and Employee Performance Improvement
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description: This study aims to analyze the Training Needs Analysis (TNA) process as a strategy for developing employee competency and improving performance among lecturers at Politeknik Pajajaran Insan Cinta Bangsa. A descriptive quantitative approach was used, involving a saturated sample of all active lecturers (N=sample size, if available). Data were collected via questionnaires using a Likert scale (1–5) and analyzed through descriptive and gap analyses. The findings reveal a significant gap in both competence (Average Gap: 1.05) and performance (Average Gap: 1.11), with critical weaknesses identified in communication, research, and scientific publication skills. However, the analysis also indicates a notably high motivation for training (Average Gap: 0.31). The most pressing training needs focus on mastering digital learning technology and enhancing research capacity. The study concludes that the institution must implement strategic, TNA-based programs and supportive policies to bridge these skill gaps and optimize the highly motivated workforce, thereby driving continuous improvement in academic quality.
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creator: Yaya Mulya Mantri
creator: Ramayani Yusuf
creator: Ayulia Nirwani
creator: Fauzi Chaniago
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Influence of algorithms and Monetization Features on Revenue Structure in the Global Creator Economy
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description: The digital transformation has given rise to the creator economy, an ecosystem where individuals monetize their creativity through digital platforms. This systematic literature review examines the interplay between platform algorithms and monetization features in shaping creator revenue structures. employing a systematic literature review methodology, this study synthesizes research published between 2013 and 2025 from major academic databases. Findings reveal that platform algorithms function as digital gatekeepers, creating visibility inequality among creators, while diverse monetization features enable multiple revenue streams. The interaction between algorithmic visibility and monetization mechanisms produces complex and often inequitable revenue distributions. Strategic content adaptation and revenue diversification emerge as critical survival strategies for creators. The study concludes that transparency in algorithmic processes and equitable revenue-sharing models are essential for sustainable creator economy ecosystems. This research contributes to understanding the structural dynamics of digital creative labor and informs policy development for platform governance.
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creator: Ahmad Zubair
creator: Laili Nuraini
creator: Bagaskara Aji Wijaya
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Impact of Human Resources and Social Capital on the Economic Inclusivity of MSMEs with Disabilities in Purworejo Regency
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description: This study aims to analyze the effect of human capital and social capital on economic inclusivity among micro, small, and medium enterprises (MSMEs) owned by persons with disabilities in Purworejo Regency. A quantitative approach was employed by distributing questionnaires to 69 respondents who are MSME actors with disabilities. The data were analyzed using validity and reliability tests, multiple linear regression, as well as t-test and F-test with SPSS 26. The results indicate that the research instruments are valid and reliable. Partially, human capital has a positive and significant effect on economic inclusivity, while social capital shows no significant effect. Simultaneously, both variables have a significant influence with a determination coefficient of 11.3%. These findings highlight that the improvement of human capital such as skills and knowledge plays a crucial role in promoting inclusive economic participation among people with disabilities. Meanwhile, social capital still needs to be strengthened to enhance collaboration and access to economic opportunities within the community
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creator: Singgih Maulana Wira Adi Saputra
creator: Nur Siyami
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Immersive Tourism: Implementation Augmented Reality to Increase Tourist Confidence in Booking Tourist Destinations
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description: This study aims to describe the concept of Immersive Tourism based on Augmented Reality (AR) in increasing tourist confidence in online booking and to design a conceptual prototype framework for an AR Tourism system with a clear technical flow. The primary issue identified is tourist hesitation in booking due to limited visualization relying solely on 2D photos, causing uncertainty about the real ambiance, size, or quality of the destination/accommodation. The research method uses a comprehensive literature study and a needs analysis focusing on tourist problems and business opportunities in the travel sector. The results generated a conceptual framework that includes an integrated system architecture (AR visualization engine, 3D asset management) and a systematic user flow design from the discovery to the decision phase. Based on simulations using literature data, the designed framework has the potential to increase customer engagement by up to 169%, conversion rates up to 11 times, and reduce booking complaints or cancellations by up to 50%. This conceptual prototype provides a foundation for digital innovation and building social trust in the e-tourism ecosystem.
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creator: Aulia Indriawati
creator: Vina Maulidina
creator: Hanif Ahmad Robbani
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Digital Content Monetization In The Platform-Based Creative Economy In Semarang
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description: The rapid development of digital technology has significantly transformed the creative economy sector, particularly through the use of digital platforms that enable the creation and monetization of content on a broad scale. This study aims to analyze the influence of digital content monetization strategies and the utilization of platform-based creative economy ecosystems on the performance of creative economy actors in Semarang City. The research employs a quantitative descriptive approach using a survey method involving 100 respondents who are actively engaged in digital platforms such as YouTube, Instagram, TikTok, and Shopee. The sampling technique applied was purposive sampling, with respondents who have been involved in monetization activities for at least six months.The findings indicate that digital content monetization strategies have a positive and significant effect on monetization success. Likewise, the utilization of digital platforms positively influences the performance of creative economy actors. Simultaneously, both variables contribute to the success of digital content monetization in Semarang City. These results highlight that the combination of creativity, digital business strategies, and technological adaptation serves as the key factor in enhancing the economic value of digital content. Nevertheless, challenges such as limited digital literacy, inadequate understanding of platform algorithms, and fluctuating audience trends remain. Therefore, strengthening digital capabilities and fostering a sustainable creative ecosystem are essential for improving the competitiveness and resilience of creative economy actors in the digital era
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creator: Marsha Ayunita Irawati
creator: Heni Subekti
creator: Risma Musfiyana
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Effect of Return on Assets and Capital Adequacy Ratio on Changes in Stock Prices
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description: The purpose of this study is to examine how changes in Bank Mandiri's stock price are impacted by the Return on Assets (ROA) and Capital Adequacy Ratio (CAR). One important metric that shows a company's worth to investors is its stock price, which also shows the company's financial success and future prospects. Since ROA is a metric of profitability that shows how well management can manage assets to produce profits, it was selected as the independent variable. Stock prices often rise in proportion to the ROA number, which indicates the company's capacity to provide returns for investors. On the other hand, CAR is a measure of bank capital health that characterizes how much capital the bank has on hand to cover the risk of loss. Investors typically view a high CAR level favourably since it shows that the bank can continue operational sustainability and financial stability, both of which have an impact on stock prices. Using secondary data from yearly banking financial reports and stock price data for the years 2010–2023, this study employs a quantitative methodology. The partial and simultaneous effects of ROA and CAR on changes in stock prices are investigated using multiple linear regression analysis. The findings indicate that ROA has no bearing on fluctuations in stock prices. Similarly, CAR has little impact on fluctuations in stock prices. In conclusion, Mandiri Banking Company's share price fluctuations from 2010 to 2023 are not influenced by factors such as profitability or capital sufficiency.
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creator: Gunardi
creator: Hani Hatimatunnisani
creator: Dyah Bayu Framesthi
creator: Priatna Kesumah
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Effect of PSAK 71 Implementation on the Quality of Financial Reporting in Banking Companies in Indonesia
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description: This study analyzes the impact of the implementation of Financial Accounting Standards Statement (PSAK) 71 on the quality of financial reporting in the Indonesian banking sector. PSAK 71, which came into effect on January 1, 2020, adopts International Financial Reporting Standards (IFRS) 9 on financial instruments. The study used a quantitative approach with a sample of 43 banks listed on the Indonesia Stock Exchange for the 2019-2022 period. Financial reporting quality variables were measured using value relevance, earnings quality, and disclosure quality. The results showed that the implementation of PSAK 71 had a significant positive effect on the quality of banking financial reporting with a coefficient value of 0.542 and a significance level of 0.001. The improvement in quality was primarily seen in the more accurate measurement of expected credit loss (ECL) and improved transparency of credit risk information.
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creator: Fitri Dwi Jayanti
creator: Kustiyono
creator: Arda Raditya Tantra
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Technology and Digitalization of Audit: Artificial Intelligence and Machine Learning in Audit
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description: This research analyzes the implementation of Artificial Intelligence (AI) and Machine Learning technologies in modern audit processes. Digital transformation has changed the traditional audit paradigm into technology-based auditing that is more effective and efficient. This study employs qualitative methods with literature review and secondary data analysis from various AI implementations in auditing. Research results indicate that AI can improve fraud detection by up to 85% compared to conventional methods, reduce audit time by up to 40%, and increase accuracy in identifying material misstatement risks by up to 78%. Audit analytics has proven to enhance audit quality through broader data analysis and detection of anomaly patterns undetected by human auditors. However, implementing this technology requires significant infrastructure investment and enhanced auditor competency in operating AI systems. This research provides recommendations for audit practitioners to adopt AI technology gradually while considering cost-benefit aspects and human resource readiness.
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creator: Bulan Karima Nurani
creator: Bambang Ahmad Indarto
creator: Dewi Ari Ani
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Public Satisfaction Index Survey on Purworejo Police Traffic Unit Services: Case Study of Driving License Making
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description: This study aims to analyze the level of public satisfaction with public services in the Driving License making unit at the Purworejo Police Traffic Unit. The service of making a Driver's License is a form of public service that reflects the performance of the police in providing services to the community. This study uses a quantitative approach with the Community Satisfaction Index survey method which refers to the Guidelines for the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform No. 14 of 2017. The data was obtained through the distribution of questionnaires to 100 respondents who were users of the service of making or renewing Driver's Licenses at the Purworejo Police. The results of the study showed that the IKM value of the Driver's License issuance service unit was 77,944 with category "B" (Good). The element of service with the highest value is found in the handling of complaints (3,580) with the category "A" (Excellent) the element with the lowest score is the fairness of the cost (2,730) and the speed of service (3,030), both of which are in the category "C" (Adequate). These findings show that in general, the service for making Driver's Licenses at the Purworejo Police has been running well, but there is still a need for improvement in terms of service time efficiency and cost transparency so that the quality of public services can be improved as a whole
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creator: Yoga Wicaksana
creator: Adi Sucipto
creator: Dewi Shanti Nugrahani
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Development of Culinary Msmes in Kapanewon Banguntapan, Bantul
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description: This study examines the influence of business networks, product innovation, and business competition on the development of culinary MSMEs in Kapanewon Banguntapan, Bantul. Culinary MSMEs have an important role in supporting local economic growth, but they face challenges such as weak business networks, limited product innovation, and high market competition. This research applies a quantitative approach using a proportionate stratified random sampling technique, with 209 respondents who are culinary MSME actors in the region. Data were collected through interviews and questionnaires and analyzed using Partial Least Squares Structural Equation Modelling (SEM-PLS) with SmartPLS 3 software. The results indicate that business networks, product innovation, and business competition each have a positive and significant effect on MSME development. Moreover, these three variables simultaneously exert a positive and significant influence on the overall development of culinary MSMEs.
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creator: Nabela Nuraini
creator: Hapsari Dyah Herdiany
creator: Inayat Hanum Indriati
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Blockchain and NFTs: Transforming Traditional Value Chains in the Global Creative Economy
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description: This study examines how blockchain technology and non-fungible tokens (NFTs) are transforming traditional value chains in the global creative economy. The research employs a qualitative case study approach, analyzing prominent NFT platforms and creative industry applications across music, digital art, and gaming sectors. Through semi-structured interviews with 25 creative entrepreneurs and platform developers, combined with secondary data analysis of blockchain transactions, this study identifies key disruptions in creative value creation, distribution, and monetization models. Findings reveal that blockchain-enabled disintermediation reduces traditional gatekeepers' control, while smart contracts facilitate automated royalty distribution and direct artist-to-consumer relationships. However, significant challenges persist, including environmental sustainability concerns, regulatory uncertainty, and market volatility. This research contributes to understanding how decentralized technologies reshape creative industry value networks and provides strategic implications for creative entrepreneurs navigating digital transformation.
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creator: Fika Ulfa Widowati
creator: Yohana Maritza
creator: Amsar
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Cybersecurity Vulnerabilities in Digital Business: Challenges, and Novel Directions for Resilience
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description: Digital transformation increases cybersecurity vulnerabilities that threaten organizational resilience and stakeholder trust. This study analyzes cybersecurity vulnerabilities in digital business through a review of current open access literature. Findings reveal 89% of companies experience web application vulnerabilities, 93% have hosting misconfigurations, and 46% of employees reuse breached passwords. Artificial Intelligence (AI) exacerbates threat sophistication but offers resilience strategies through advanced detection and dynamic risk management. Case studies of SAP NetWeaver zero-day exploitation (CVE-2025-31324) and zero-trust architecture implementation demonstrate the effectiveness of AI-based threat mitigation. The research recommends integrating AI-driven cybersecurity tools, enhancing supply chain security, and developing cyber-aware organizational cultures to maintain business resilience against increasingly complex cyber threats. The study emphasizes cross-disciplinary approaches integrating technology, business strategy, and human factors as essential for sustainable cyber resilience in digital business environments.
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creator: Vinsent Brilian Adiguna
creator: Sekar Farahdila
creator: Rona Rachel
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Digital Transformation and Environmental Sustainability: The Journey of Batik and Ecoprint Entrepreneurs Facing Global Creative Industry Challenges
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description: This research aims to analyze how digital transformation and environmental sustainability strategies are implemented by batik and ecoprint entrepreneurs facing global creative industry challenges. Employing a descriptive qualitative method, data was collected through in-depth interviews, direct observation, and document analysis involving key local entrepreneurs. The findings demonstrate that digitalization—especially via social media marketing and digital branding—significantly broadens market access and enhances the environmental image of products. Internally, digital training and SOP documentation strengthen knowledge management and innovation capabilities. Moreover, entrepreneurs adopt green innovation and circular economy principles, such as water and energy reduction, utilization of natural dyes, and integrated waste management through waste banks. Community engagement in environmental awareness and skill-building proves critical for reinforcing social and ecological values alongside economic gains.
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creator: Tri Wahyu Lestari
creator: Hesti Respatiningsih
creator: Adi Sucipto
creator: Wakhdan
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Economic Feasibility Study of Green Business Development on Post-Mining Land: Case Study of PT Bukit Asam Tbk
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description: Coal mining activities often result in significant land degradation, and conventional reclamation practices which frequently stop at simple backfilling have proven inadequate for restoring ecological functions or providing long-term economic value, leaving many sites abandoned. To strategically address this gap by integrating environmental restoration with sustainable value creation, this study assesses the financial feasibility of implementing a green business model: a productive reclamation project featuring a 1.6-hectare Musang King durian plantation on post-mining land at PT Bukit Asam Tbk (PTBA). Using a quantitative descriptive case study approach, the financial viability was analyzed over a 20-year investment period, applying a 9.04% discount rate. The results indicate that the durian plantation project is financially feasible with strong performance metrics: it yielded a Net Present Value (NPV) of Rp 2,217,428,673 (NPV > 0), an Internal Rate of Return (IRR) of 29.47% (well above the 9.04% discount rate), a Benefit-Cost Ratio (BCR) of 2.21 (BCR > 1), and a short Payback Period (PP) of approximately 6 years and 2 months. In conclusion, this project successfully transforms reclamation obligations into a highly profitable agricultural venture, demonstrating that post-mining land can be converted into a productive asset that delivers consistent financial returns while supporting long-term economic and environmental sustainability.
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creator: Muhamad Burhanudin
creator: Januar Eko Prasetio
creator: Kusharyanti Kusharyanti
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Effectiveness Of Accounting Information System In Cash Billing And Receipts At Perumda Drinking Air Tirta Perwitasari In 2023
type: item
description: This study aims to analyze the effectiveness of implementing the Accounting Information System (AIS) in billing and cash receipt processes at Perumda Air Minum Tirta Perwitasari Purworejo. The research employs a qualitative descriptive approach using primary data from interviews and observations, and secondary data from financial reports and company documents. The results indicate that the AIS has been highly effective, with a billing effectiveness ratio of 98.19% in 2023, slightly decreasing from 99.73% in 2022 due to tariff adjustments. The system also contributed to a 9.28% increase in water sales revenue in 2024, strengthened internal controls, and improved the accuracy and timeliness of financial reporting. Although minor technical issues such as network disruptions and delayed data synchronization remain, they do not significantly affect the overall system effectiveness
subject: Articles
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creator: Nabila Hima Soraya
creator: Wakhdan
creator: Anes Arini
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Influence of Affiliate Marketing, Live Streaming, Flash Sales, and Online Customer Reviews on Purchasing Decisions on TikTok Shop
type: item
description: This study aims to determine the effect of affiliate marketing, live streaming, flash sales, and online customer reviews on purchasing decisions among users of the Tiktok Shp application. The population in this study were students of the Faculty of Creative Design and Digital Business, ITSNU Pekalongan. The sample used in this study used the purposive sampling method. The type of data used was primary data by means of a questionnaire. The analysis technique used was multiple linear regression analysis using SPSS version 30. The results of the study partially showed that: (1) Affiliate Marketing had a positive effect on purchasing decisions with a significance of 0.001 <0.05. (2) Live streaming had a positive effect on purchasing decisions with a significance of 0.024 <0.05. (3) Flash Sale had a positive effect on purchasing decisions with a significance of 0.001 <0.05. (4) Online Customer Reviews had a positive effect on purchasing decisions with a significance of 0.001 <0.05. Meanwhile, the simultaneous results show that Affiliate Marketing, live streaming, Flash Sale, and Online Customer Review have an effect on purchasing decisions with a significance of 0.001 <0.05. and an Adjusted R Square value of 0.637. This means that the variables Affiliate Marketing (X1), live streaming (X2), Flash Sale (X3), and Online Customer Review (X4) have an effect on purchasing decisions (Y) on TikTok Shop by 63.7%. While the remainder 36.3% is influenced by other variables outside this regression equation that are not studied
subject: Articles
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creator: Infasiana A
creator: Rizka Ariyanti
creator: Ali Imron
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Influence of Capital Structure, Company Size, Profitability, and Investment Opportunity Set on Earnings Quality
type: item
description: This study aims to analyze the effect of capital structure, company size, profitability, and investment opportunity set on earnings quality. The population in this study is pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange (IDX) in 2017-2024. The sample used in this study is a purposive sampling method. The type of data used is secondary data obtained from the Indonesia Stock Exchange (IDX). The analysis technique used is multiple linear regression analysis using SPSS version 25. The partial results of the study indicate that: Capital structure has a negative effect on earnings quality. Company size does not affect earnings quality. Profitability has a positive effect on earnings quality. Investment opportunity set does not affect earnings quality. Meanwhile, the simultaneous results show that capital structure, company size, profitability, and investment opportunity set affect earnings quality. The R Square value is 0.437, which means that the independent variables together can influence the Earnings Quality variable by 43.7%, the remaining 56.3% comes from other variables outside the variables of this study.
subject: Articles
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creator: Ismayanti
creator: Siska Dewi
creator: M. Iqbal Notoatmojo
creator: Nur Rokhman
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Decision Innovation and Creativity of Office Administration Students in Developing Digital Business within Politeknik Pajajaran ICB Bandung
type: item
description: This study explores how Office Administration students at Politeknik Pajajaran ICB Bandung demonstrate innovation and creativity in developing digital-based entrepreneurial projects. Through a qualitative descriptive approach involving interviews with ten students who have established digital businesses, the research identifies key factors that drive their success: creative thinking, digital literacy, and experiential learning through project-based courses such as Digital Business, Business Planning, and Digital Product Design. Findings reveal that students’ creativity and innovative behavior are strongly influenced by the integration of digital learning environments and mentoring systems. These educational elements foster students’ confidence and ability to transform ideas into sustainable online ventures. The study contributes to understanding how vocational education can cultivate entrepreneurial competencies aligned with the demands of the digital economy.
subject: Articles
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creator: Nur Azizah
creator: Octaviani Ratna Sari Santoso
creator: Delia Subrayanti
creator: Elyana Hutahean
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Implementation Simple Device for Smart Home to Control Reduced Electricity Waste by Mobile
type: item
description: Electrical energy is essential for modern life, but it is often used wastefully due to human negligence, such as forgetting to turn off the lights or using excessive electrical equipment. This waste increases costs, increases fossil fuel consumption, and increases carbon emissions that damage the environment. One of the main causes is neglecting to turn off the lights, which is influenced by human factors, bad habits, lack of automatic control systems, and minimal education. To overcome this, a tool was created that can turn lights on and off remotely via an internet network. This tool is practical, can control multiple lights at once, and is more efficient than a microcontroller because it does not require circuit design or complex programming. The Bardi Relay is a smart home device that functions to control the flow of electricity in household appliances, different from ordinary relays because it is integrated with IoT and can be controlled through an application or virtual assistant. Its main components include a coil, armature, spring, and switch contacts (NC, NO, and Common). The Bardi Relay functions effectively as a household light controller that can be operated through a smartphone application using a WiFi network. This system allows practical remote control without the need for programming, and is integrated with the Smart Home ecosystem. Apart from one lamp, the Bardi Relay can also be used to control several lamps at once, for example in the living room or garden lights in one installation path.
subject: Articles
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creator: Muhamad Hilmansyah Susanta
creator: Erwin Darmawan
creator: Andri Nurdiansyah
creator: ana Sujana
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Decision Tree Algorithms Comparison to Identify Key Factors in Gojek Customer Satisfaction
type: item
description: This research compares the performance of three decision tree algorithms – ID3, CART and C4.5 for classifying Gojek customer satisfaction in Indonesia. Data were collected through online questionnaires using a 5-point Likert scale from 116 active Gojek users, measuring driver service quality, application quality and customer satisfaction feeling. Likert responses were transformed into binary categories that’s are satisfied and dissatisfied based on mean values of data. Dataset was split into 80:20 using stratified sampling. Result indicates that C4.5 algorithm achieved the highest accuracy 95.06% with the lowest classification error 4.94% outperforming both ID3 and CART with accuracy 93.83%. The online service emerged as the root node in C4.5’s decision tree, indicating its dominant influence for ride-hailing platforms to prioritize service improvements based on empirical feature importance. The classification pattern obtained from C4.5 can be used to predict the satisfaction level for the new customer.
subject: Articles
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creator: Atika Mutiarachim
creator: Imelda Adelia Putri
creator: Lazuardi Rois
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

ESG Performance: A Hybrid Systematic Literature Review and Bibliometric Analysis
type: item
description: This study aims to explore the current landscape of research on Environmental, Social, and Governance (ESG) Performance through a Systematic Literature Review (SLR) and bibliometric analysis using data retrieved from the Scopus database as of October 11, 2025. A total of 1,186 articles were identified after applying screening criteria, including publication type, language, and accessibility. The findings reveal a significant rise in ESG-related publications since 2020, with a sharp increase between 2023 and 2025, reflecting the growing global relevance of sustainability research. China emerged as the dominant contributor to ESG literature, followed by the United Kingdom, Italy, Malaysia, South Korea, and Indonesia. The bibliometric visualization using VOSviewer identified strong international collaborations and recurring key themes such as sustainability, corporate governance, innovation, and corporate social responsibility. The results confirm that ESG Performance remains a highly dynamic and influential research domain, essential for advancing both academic theory and corporate practice. This study provides an integrated overview of how ESG Performance contributes to sustainable business strategies, while also highlighting gaps related to measurement standardization and theoretical integration, offering valuable insights for future research development. Keywords: ESG performance;
subject: Articles
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creator: Silvia Hendrayanti
creator: Evinta Amalia Nurhidayah
creator: Achmad Junaidi
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Transformation of Learning in the Digital Era: Opportunities and Challenges of Social Media in the Merdeka Curriculum for Management Students
type: item
description: Learning transformation in the digital era presents new opportunities and challenges for higher education in Indonesia, particularly in the implementation of the Merdeka Curriculum in management study programs. This study aims to identify the opportunities, challenges, and impacts of utilizing social media platforms, including WhatsApp, Instagram, Facebook, YouTube, and TikTok, in the Merdeka Curriculum-based learning process. The methodology employed is a Systematic Literature Review (SLR) of nine scientific articles published between 2019 and 2024, which are relevant to the topic of digital transformation and social media in management education. The research findings indicate a very high level of social media adoption among students, opening up significant opportunities for collaborative learning, the development of soft skills and digital skills, and project-based contextual learning. However, significant challenges also emerged, such as the digital infrastructure gap, uneven digital literacy, privacy issues, data security, and the potential for distraction from non-academic content. Effective social media integration has been proven to increase learning motivation, academic participation, and work readiness of management students when supported by clear institutional policies and ongoing training. This research recommends the need for strategies to strengthen digital infrastructure, digital literacy, and adaptive ethical policies to ensure that digital transformation in higher education is optimal and inclusive.
subject: Articles
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creator: Verena Devi Andini
creator: Hesti Respatiningsih
creator: Anna Probowati
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Employee Development Strategy Innovation Towards a Sustainable Organization: A Systematic Review Using Bibliometric Methods
type: item
description: This study investigates innovative employee development strategies that drive the formation and sustainability of modern organizations. Employing a systematic review supported by bibliometric analysis, this research maps the intellectual structure, publication trends, and emerging themes within the intersection of employee development and organizational sustainability. Data were retrieved from leading academic databases and analyzed using bibliometric visualization tools to identify co-citation networks and keyword clusters. The findings indicate a significant shift toward innovation-oriented development approaches, emphasizing digital transformation, continuous learning, and sustainable human capital practices. Moreover, the study highlights the strategic importance of aligning employee development initiatives with long-term organizational goals and environmental sustainability. The results provide a comprehensive understanding of how innovation in employee development contributes to sustainable organizational performance and resilience in a dynamic global context.
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creator: Fidyah Yuli Ernawati
creator: Sukarsono
creator: Wanuri
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

Empowering Performance through Digital Capabilities
type: item
description: This study aims to examine the relationship between IT Capability at the Digital Workplace, Dynamic Innovation Capability, and Dynamic Digital Workplace Policy on Employee Performance and their subsequent effect on Organizational Performance. Using a Structural Equation Modeling (SEM) approach, the analysis reveals that all hypothesized relationships are statistically significant. The results indicate that IT capability significantly enhances employee performance, suggesting that strong digital infrastructure and technological competence enable employees to work more efficiently and adapt to digital transformation. Similarly, dynamic innovation capability fosters creativity and problem-solving abilities among employees, while adaptive digital workplace policies encourage flexibility and productivity. Furthermore, employee performance shows a strong and positive influence on organizational performance, demonstrating that improved individual performance contributes to better overall organizational outcomes. The mediation test confirms that employee performance significantly mediates the relationship between IT capability and organizational performance, emphasizing that technological capability drives organizational success primarily through its impact on human performance. Overall, this study highlights the strategic importance of integrating digital capability, innovation, and workplace policies to enhance both employee and organizational performance in the digital era.
subject: Articles
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creator: Abdul Aziz
creator: Jaya Ramadaey Bangsa
creator: Kustiyono
creator: Ari Siswati
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

https://conference.upgris.ac.id/index.php/EconBiz/article/view/7725
type: item
title: Factors influencing the interest of students of the Faculty of Creative Design and Digital Business ITSNU Pekalongan in using the Quick Response Code Indonesian Standard (QRIS) as a digital payment system
description: This study examines the factors influencing the intention of students of the Faculty of Creative Design and Digital Business at ITSNU Pekalongan to use the Quick Response Code Indonesian Standard (QRIS) as a digital payment system. The research employs a quantitative explanatory design with a population of 317 students and a purposive sample of 80 respondents. Data were collected via a Likert-scale questionnaire and analyzed using SPSS (version 67) through t-tests, F-test, and multiple linear regression. The results indicate that Knowledge (t = 3.086, p = 0.003), Perceived Benefits (t = 5.444, p < 0.001), and Perceived Risk (t = 2.473, p = 0.016) each have a positive and statistically significant effect on students’ intention to use QRIS. The regression model is significant overall (F = 84.753, p < 0.001) and explains 76.1% of the variance in usage intention (Adjusted R² = 0.761). These findings suggest that strengthening user knowledge, emphasizing tangible benefits, and effectively managing perceived risks are crucial strategies to enhance QRIS adoption among university students. The study contributes empirical evidence to the literature on digital payment adoption and offers practical implications for policymakers, payment providers, and campus administrators seeking to increase QRIS uptake.
subject: Articles
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creator: Della Apriliana
creator: Ali Imron
creator: Rizka Ariyanti
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15

The Influence of Affiliate Marketing, Live Streaming, Flash Sales, and Online Customer Reviews on Purchasing Decisions on TikTok Shop
type: item
description: This study aims to determine the effect of affiliate marketing, live streaming, flash sales, and online customer reviews on purchasing decisions among users of the Tiktok Shp application. The population in this study were students of the Faculty of Creative Design and Digital Business, ITSNU Pekalongan. The sample used in this study used the purposive sampling method. The type of data used was primary data by means of a questionnaire. The analysis technique used was multiple linear regression analysis using SPSS version 30. The results of the study partially showed that: (1) Affiliate Marketing had a positive effect on purchasing decisions with a significance of 0.001 <0.05. (2) Live streaming had a positive effect on purchasing decisions with a significance of 0.024 <0.05. (3) Flash Sale had a positive effect on purchasing decisions with a significance of 0.001 <0.05. (4) Online Customer Reviews had a positive effect on purchasing decisions with a significance of 0.001 <0.05. Meanwhile, the simultaneous results show that Affiliate Marketing, live streaming, Flash Sale, and Online Customer Review have an effect on purchasing decisions with a significance of 0.001 <0.05. and an Adjusted R Square value of 0.637. This means that the variables Affiliate Marketing (X1), live streaming (X2), Flash Sale (X3), and Online Customer Review (X4) have an effect on purchasing decisions (Y) on TikTok Shop by 63.7%. While the remainder 36.3% is influenced by other variables outside this regression equation that are not studied
subject: Articles
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  topic: keywords
subject: Array
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  topic: keywords
subject: Array
  topic: keywords
creator: Infasiana A
creator: Rizka Ariyanti
creator: Ali Imron
rights: Copyright (c) 2025 INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-07-15
publication date: 2026-07-15