Illocutionary Acts in Commercial Advertisements and Its Contribution to Teaching Speaking

Abstract

Communication is the way by which people interact with one another. People can communicate with one another in order to convey information or express themselves to the addressee. The specific objective of this research is to identify the kinds and function of illocutionary acts used by commercial advertisements and to figure out the contribution of this research to teaching speaking. The descriptive qualitative analysis method is used in this study. The data is gathered by documentation. First, the researchers watch the advertisements in order to understand what the content of advertisements. Second, the researcher found the transcript of commercial advertisements to complete the data. Third, researcher analyzes the illocutionary acts that show from that performance in commercial advertisements. The results of this research are: (1) There are five types of illocutionary acts which found in 16 scripts commercial advertisements on the YouTube (total 24 utterances). (2) The function of illocutionary acts in the commercial advertisements on the YouTube are identifying brands, information, and persuasion. (3) The contribution in teaching speaking through illocutionary acts in commercial advertisements as a media in the form of video and material in the form of pronunciation in learning speaking. For contribution in teaching speaking, the researcher suggests to the teacher to using advertisements as a teaching material because it can be a fun way to learning speaking.