The Implementation of Genre-Based Approach in Teaching to Write Advertising Text through Lesson Study

Abstract

Writing skill is one of the most important language skills to be mastered by students. Many learning models have been developed for writing, especially in English teaching, but not all English teachers know and implement these learning models. One learning model that has been extensively researched and proven to be effective in teaching English writing skills is the Genre Based Approach. The English teacher's mastery of the Genre Based Approach learning model is very important because apart from being proven effective, it is also recommended by the government, especially in the implementation of the “Kurikulum Merdeka”. It is projected to be applied in the coming year. GBA will be required for teaching English in schools, including in vocational schools. In this research, the implementation is done using the model of lesson study. The lesson study is carried out in three cycles until finally, the students got a score that exceeds the average score. In addition to quantitative data to increase students' English writing scores, the researchers also analyzed the observation field notes written by related to students’ learning involvement when GBA was being implemented. From the analysis, it can be concluded that GBA can also increase the students’ willingness to involve in the learning process.