Sistem Manajemen Kegiatan Kehumasan Berbasis Website

Abstract

A website-based public relations activity management system is a digital solution that facilitates organizations in managing and coordinating various communications and public relations activities effectively. This system provides an integrated platform for managing content, establishing relationships with stakeholders, and analyzing the performance of public relations activities. The features created on this website are displaying a schedule of public relations activities, and directing assignments to public relations members, displaying content results from activities. The website development process uses PHP and XAMPP software. The system design process uses UML (Unfied modeling Language) such as use cases, activity diagrams, class diagrams. By adopting a website-based public relations activity management system, organizations can increase the efficiency, consistency and visibility of public relations activities, as well as gain valuable insights for making strategic decisions. Integration of this system with other applications, such as Customer Relationship Management (CRM) and enterprise resource planning (ERP), can provide greater added value for the organization, resulting in a website for a public relations activity management system.

Abstrak
Sistem manajemen kegitan kehumasan berbasis website merupakan solusi digital yang memfasilitasi organisasi dalam mengelola dan mengkoordinasikan berbagai aktivitas komunikasi dan relasi publik secara efektif. Sistem ini menyediakan platform terintegrasi untuk mengelola konten, menjalin hubungan dengan pemangku kepentingan, dan menganalisis kinerjа kegiatan kehumasan. Fitur yang dibuat pada website ini yaitu Menampilkan jadwal kegiatan kehumasan, dan Mengarahkan penugasan kepada anggota humas, Menampilkan hasil konten dari kegiatan. Proses pengembangan website ini menggunakan software PHP dan XAMPP. Proses perancangan sistem menggunakan UML (Unfied modeling Language) seperti use case, activity diagram, Class diagram. Dengan mengadopsi sistem manajemen kegiatan kehumasan berbasis website, organisasi dapat meningkatkan efisiensi, konsistensi, dan visibilitas kegiatan kehumasan, serta memperoleh wawasan berharga untuk mengambil keputusan strategis. Integrasi sistem ini dengan aplikasi lain, seperti Customer Relationship Management (CRM) dan enterprise resource planning (ERP), dapat memberikan nilai tambah yang lebih besar bagi organisasi, Sehingga dihasilkan sebuah Website sistem manajemen kegiatan kehumasan.