Maksim Kebijaksanaan dalam Tuturan Pedagang dan Pembeli di Tempat Pelelangan Ikan Desa Kluwut

Abstract

Actually, the standard of mannerliness in using language depended on society’s speech. It was like happened in a market environment when the trader offered a product, they will use suitable language in the environment. The purpose of this research was to describe the type of tact maxim that occurred during the trader and buyer’s speech in the place of Auction Fish Kluwut Village. This research used a descriptive qualitative method. The data of this research were trader and buyer’s speech in the place of Auction Fish Kluwut Village. The Source of the data were consisting of the trader and buyer’s speech in the place of Auction Fish Kluwut Village. The technique of data collection used free observation and conversation techniques, recording techniques, and writing techniques. The technique of data analysis as consisting of two steps, they were: analyzed before in the field and analyzed in the field. The result of the data displayed technique used informal method in the form of formal Indonesia language variety. Based on the result of the research, it could be drawn that Mannerliness’ language used by trader and buyer depended on the speech's situation and condition and friend’s speech. The type of using tact maxim on the trader and buyer consisted of negotiation statements, bargaining, demand, and rejection. The process of trade transaction was not always used the tact maxim principle.