Strategi Pengembangan Wisata Pantai Mina Mangrove Desa Tunggulsari Tayu Kabupaten Pati

Abstract

Siti Munaroh "Mina Mangrove Beach Tourism Development Strategy, Tunggulsari Tayu Village, Pati Regency" Faculty of Social Sciences and Sports Education, PGRI University Semarang, 2022. This research was motivated by the lack of beach facilities and infrastructure that caused visitor discomfort. The formulation of the problem in this study is how is the tourism potential of Mina Mangrove Beach in Tunggulsari Tayu Village, Pati Regency? What is the strategy for developing Mina Mangrove Beach tourism in Tunggulsari Tayu Village, Pati Regency. This research method is descriptive qualitative. Informants in this study were beach tourism managers, food sellers and local residents. Data collection techniques using interviews, observation, and documentation. The validity of the data using triangulation techniques. Analysis of the data used is using the Rangkuti model which includes strengths, weaknesses, opportunities, and threats. The results of the study indicate that for natural potential with the direction of tourist attractions, that is something that is interesting to see, feel, enjoy, and own by visitors. The direction of Mina Mangrove Beach tourism development is to carry out spatial planning policy directions. Mina Mangrove Beach is designated as a tourist destination (destination area). This coastal area is intended for tourism activities without neglecting environmental sustainability. Tourist activities or tourist attractions offered as a tourist attraction at Mina Mangrove Beach are enjoying the beauty of the natural panorama (sunset/sunrise), culinary tourism and fishing.