Pengaruh Kunjungan Wisatawan dan Promosi Terhadap Pendapatan Pedagang di Wisata Waduk Gunung Rowo Kecamatan Gembong Kabupaten Pati

Abstract

This research was motivated by the decline in the income of traders in the mountain rowo reservoir tourism due to the Covid-19 pandemic. This research includes quantitative research. Data collection techniques using questionnaires or questionnaires. Testing this tool using the validity and reliability of the data. Classical hypothesis testing includes tests of normality, multicollinearity, variance, and linearity. Analysis of the data used is regression analysis. This study aims to describe and determine the effect of visits and promotions on the income of traders in the Gunung Rowo reservoir tourism, Gembong district, Pati district. The results of the study indicate that tourist visits have a significant effect on the income of traders in the Gunung Rowo reservoir tourism, Gembong sub-district, Pati district. This is indicated by the t-count value of tourist arrivals is 10.714 > t-table 1.65993, so H1 is accepted. Thus, it can be concluded that the variable of tourist visits has an effect on the income of traders. If measured using a significant value is as follows, a significant value of 0.005 indicates less than 0.05, then this value proves that H1 is accepted. Promotion has a significant effect on the income of traders in the Gunung Rowo Pati Reservoir tourism. The test is indicated by the tcount value for the tourist visit variable is 3.608 > t table 1.65993 H2 is accepted. If measured using a significant value, the following is a significant value of 0.005 which indicates less than 0.05, which indicates that H1 is acceptable. H1 is acceptable.