ANALISIS TOKO BINTANG SPORT DALAM MELAKUKAN USAHA BIDANG KEOLAHRAGAAN

Abstract

Fiki Maulana Putra. NPM 17230007. "Analysis of Bintang Sport Stores in doing Business in the Sports Sector". Thesis of the Faculty of Education and Social Sciences, PGRI University, Semarang. Supervisor I Buyung Kusumawardhana, S.Pd., M.Kes, Supervisor II Dr.Tubagus Herlambang, S.Pd., M.Pd.

The increasing number of unemployed in Indonesia, the alternative to reduce unemployment is to open a business, to create jobs. The formulation of the research problem is how is Bintang Sport Shop in doing business in the sports sector? The purpose of this study is to find out the analysis of Bintang Sport stores in conducting business in the sports sector.

This research method is descriptive qualitative, researchers carry out activities by describing data and facts by finding existing realities and carried out continuously from the beginning to the end of the study.

The results of this study indicate that the way the Bintang Sport shop does business in the sports sector is that the profit obtained by the Bintang Sport shop is erratic every month, sometimes it goes down, sometimes it goes up, the profit earned is around Rp. 2,000,000.00-Rp. 5,000,000.00. Both productivity and efficiency, namely the Bitang Sport store only sells sports equipment and in the arrangement of merchandise, the Bintang Sport store arranges goods according to the type of merchandise. The three competencies and business ethics are that the Bintang Sport store adds merchandise that is much needed by consumers and the Bintang Sport store allows consumers to return the goods that have been purchased. The fourth competitiveness, namely the Bintang Sport store, carries out promotions through the Bintang Sport store's social media accounts, such as whatsapp, instagram and also facebook. Fifth, building a good image, namely Bintang Sport store building a good image to its consumers by serving consumers wholeheartedly, patiently and friendly.

Conclusions based on the analysis of the results of the study it can be concluded that the Bintang Sport Shop has managed its business in the sports sector quite well, this is due to the business of the Bintang Sport Shop until now.