Influence Promotions, Electronic Word of Mout , and Prices Regarding Purchasing Decisions

Authors

  • Shofiatul Nur Hamidah Universitas PGRI Semarang
  • Qristin Violinda Universitas PGRI Semarang
  • Noni Setyorini Universitas PGRI Semarang

Keywords:

Promotion, Electronic word of mouth, Price, Purchase decision.

Abstract

Study This study influence Promotion , Electronic Word of Mouth, and Price on Consumer Purchasing Decisions
drinking water products in Ades packaging in Semarang City. Study This done with method study
quantitative, population study This that is consumers who have do purchase drinking water products in Ades
packaging in Semarang City. Study This use with purposive sampling technique, and collected data from 96
respondents. Data collection methods in research This use questionnaire with technique SEM (Structural
Equation Modeling) analysis on software SmartPLS 3.29 as tool help in analysis study . Research result show
that promotion influential on purchasing decisions, electronic word of mouth does not influential on purchasing
decisions , price No influential on purchasing decisions.

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Published

2025-07-14

How to Cite

Nur Hamidah, S., Qristin Violinda, & Noni Setyorini. (2025). Influence Promotions, Electronic Word of Mout , and Prices Regarding Purchasing Decisions. INTERNATIONAL CONFERENCE OF ECONOMICS AND BUSINESS, 1(1). Retrieved from https://conference.upgris.ac.id/index.php/EconBiz/article/view/5638

Issue

Vol. 1 No. 1 (2024): INTERNATIONAL CONFERENCE ICON -ECOBIZ 1

Section

Articles